This includes EXIF and IPTC data that are saved in image files by image processing programs. That metadata is not however necessary to display the graphics in a browser.Įliminating superfluous information allows for generous file size reductions: depending on the structure and size of the initial images, reductions of up to 70% are possible – while maintaining similar quality. Even images exported with the "Save for Web" function in Photoshop can be reduced by several percent using Optimus. Another advantage: Optimus generates progressive JPEGs and WebP images. If you use the plugin option " No deletion of image metadata", Optimus keeps all metadata in the image or leaves the original image completely untreated, see " No optimization of original images". What is the advantage of reducing the image file size? Since the reduction process cannot be conducted directly in WordPress for technical reasons, the plugin transfers each image uploaded to the media library to the Optimus server - discreetly in the background, while ensuring privacy.
There is no doubt that the loading speed of a website factors into the ranking.
Optimizing is worth it just to ensure a better customer experience. The goal is to deliver elements of a website to the browser as quickly as possible.
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